Infinite Potential – Terms and Conditions


The John Fetzer Memorial Trust (“Company,” “we,” “us,” “our”) understands your privacy is important. This Privacy Policy describes how we collect, use, store, process, and share your information in relation to www.infinitepotential.com (the “Site”) and the Infinite Potential services, including all media, document, updates, and support services associated with the Site and the Infinite Potential services (all collectively, the “Service”). By accessing or using the Service, including browsing the Site, you expressly consent to the collection, use, storage, processing, and disclosure of your information in accordance with this Privacy Policy. If you do not agree with this privacy policy, you should not access or use the service. Parts of the Terms of Use affect this Privacy Policy, so please be sure to review the Terms of Use prior to using the Site. Capitalized terms used but not defined herein have the definitions set forth in the Terms of Use.

1. Information Collection

General. When you visit the Site, you can browse without submitting any personal information about yourself. We will, however, receive and store some non-personally identifiable information about you, as described below. In order to participate in certain functionalities, you may be asked to provide personally identifiable information. Personally identifiable information is information that can identify you, including, for example, your name or email address.

Communications; Email Address Collection. In order to receive certain free information from us, including but not limited to, whitepapers, a book chapter, newsletters, videos or audio files you may be asked to submit your email address to us.  In doing so, you agree to receive future emails from us.  All emails you receive will include an unsubscribe link that will allow you to opt-out of receiving future emails.

Automatically Collected Information. Similar to other websites, we may collect some information automatically from you and store it in log files. This collection may include, but is not limited to: your domain name and host for Internet access, the Internet address of the site from which you came, the date and time of your access, your computer’s IP address and information about its operating system, browser, and host, the date and time you access the Service and the pages you visit. We collect this non-identifying information in order to help diagnose problems and to administer the Service. We also use it to help identify you and to gather broad demographic information. We may automatically collect information using various mechanisms, including but not limited to cookies and pixels.

A “cookie” is a small text file that is stored on a computer for record-keeping purposes. We use cookies for analyzing trends, site administration, tracking user movement, and to gather demographic information from our base as a whole. Some cookies remain on your computer until you delete them.

Others, like session ID cookies, expire when you close your browser. You may set your browser setting to attempt to reject cookies and you may still use the Service, however, certain features of the Service may not be available if your browser does not accept cookies. See “Do-Not Track Settings” below for more information on how use of the Service may or may not be affected by your browser settings. We do not control the use of cookies by third parties. Also see “Third Party Analytics Providers” below.

“Pixels” are tiny graphics with a unique identifier that are used to track the online movements of web users. Unlike cookies, which are stored on a computer’s hard drive, pixels are small graphics that are about the size of the period at the end of the sentence that are embedded invisibly on web pages or in HTML-based emails. Our third-party analytics providers may place pixels on the Site that track what other websites you visit (both before and after visiting the Site). Our third-party analytics providers use information obtained from pixels to help us improve the Service. We do not control the use of pixels by third parties.

Third Party Analytics Providers. We use third parties to help us operate and improve the Service. In doing so, we may share with these third parties non-personally identifiable information about users’ use of the Service. These third party providers also use cookies. We use third party analytics providers, such as Google Analytics, to provide us with general demographic and interest-level information about our users and to help create a better user experience. We do not control information collected by third parties and are not responsible for their use of that information.

Google Analytics uses cookies and pixels in order to collect demographic and interest-level information and usage information from users that visit the Service, including but not limited to information about the pages where users enter and exit the Service and what pages users view on the Service, time spent, browser, operating system, and IP address. Cookies and pixels allow Google to recognize a user when a user visits the Service and when the user visits other websites. Google uses the information it collects from the Service and other websites to share with us and other website operators information about users including, but not limited to, age range, gender, geographic regions, general interests, and details about devices used to visit websites and purchase items. We take reasonable measures to prevent linking of information we receive from Google with any of your personally identifiable information. For more information regarding Google’s use of cookies and collection and use of information see the Google Privacy Policy. To opt out of Google Analytics, please visit the Google Analytics Opt-Out Page to learn about opting out and installing the appropriate browser add-on.

“Do Not Track” Settings. Because we track website usage information as described above, your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of certain information. The only way to completely “opt out” of the collection of information through cookies or other tracking technologies is to actively manage the settings on your browser to delete and disable cookies and other tracking/recording tools. However, getting a “Do Not Track” signal to work as you might take some additional attention. Using browsers as an example, not all tracking technologies can be controlled by browsers; unique aspects of your browser might be recognizable even if you disable a tracking technology; not all settings will necessarily last or be effective; even if a setting is effective for one purpose, data still may be collected for another; and even if one website observes a “Do Not Track” signal, that website may not be able to control other websites.

Linked Sites. The Site may contain links to third party websites (“Linked Sites”), including social media features such as Facebook, LinkedIn, or Twitter buttons. We are not responsible for the privacy practices or content of any Linked Sites and Linked Sites may collect personally identifiable information from you that is not subject to our control. The data collection practices of Linked Sites will be governed by that site’s privacy policy.

2. Information Use

General. We will use your personally identifiable information to operate, manage and administer the Service; to provide you with support or a more personalized experience; to communicate with you; and to provide you information about services (including the products and services of third parties). We may also use personal information to resolve disputes; to detect and protect against errors, fraud, and criminal activity; to assist law enforcement; to enforce this Privacy Policy and the Terms of Use; or for any other purpose described in this Privacy Policy or that we describe to you at the time of collection.

Use of Non-Personally Identifiable and Aggregate Information. We may use non-personally identifiable information and aggregate information for any lawful purpose, including, but not limited to, analyzing trends, managing and administering the Service, tracking users’ movements, for research purposes, or to improve our business and the Service. In addition, we may share aggregate statistical information with our partners.

Information Retention. We will retain your information indefinitely, or as long as legally required or allowed. We may dispose of any information in our discretion without notice, subject to applicable law. We do not undertake any retention obligations through this statement.

3. Information Disclosure

Affiliated Entities and Service Providers. We may disclose your information, including personal information, to any affiliated entity or organization, business partner, and to agents and service providers to help us operate the Service, improve our business or the Service, and to provide services to us. These third parties may include customer service providers, business or sales service providers, or providers that provide support for the Service.

Business Transition. If we should ever engage in a business transition such as a merger with another company, or if we purchase, sell, or reorganize, or separate all or part of our business or assets, we may disclose and transfer your information, including personal information, and user data or information, to those connected with the transactions. 

Disclaimer. Due to the complexity and open nature of the Internet, no transmission of data over the Internet can be 100% secure. There is always a risk that information collected by and/or displayed on the Service may be compromised or accessed notwithstanding the steps we take to secure your information. For example, a third party may unlawfully intercept or access transmissions or private communications, or other users of the Service may abuse or misuse your personal information. Accordingly, you agree that you are providing such information at your own risk.

4. Security

Keeping your information secure is of great concern to us. We exercise care in facilitating the transmission of information between your device or computer and our servers (or the third party servers that operate and store information for the Service). Any personally identifiable information collected by the Service is stored in operating environments that are not available to the public. While we have mechanisms in place to safeguard your personal information after we receive it, no transmission of data over the internet can be 100% secure.

5. International Use

Our servers and offices are located in Canada and the United States so your information may be transferred to, stored, or processed in Canada or the United States. While the data protection, privacy, and other laws of the United States and Canada might not be as comprehensive as those in your country, we take many steps to protect your privacy, including offering a data processing agreement for European Union (“EU”) customers.

By using the Services, you understand and consent to the collection, storage, processing, and transfer of your information to our facilities in Canada the United States and those third parties with whom we share it as described in this policy.

6. Children’s Privacy

The Service is Not for or Directed Towards Children. We do not knowingly or intentionally collect information from children under the age of 13 without parental consent. If you are under the age of 13 you may view the materials on this Site, but if you wish to enter into any transactions on or through this Site or otherwise participate in areas of this Site which require you to enter personal information, please ask a parent or your legal guardian for assistance.

7. Changes and Updates to this Privacy Policy

We reserve the right to revise this Privacy Policy by updating it and posting it at https://www.infinitepotential.com/privacy-policy, with the new terms taking effect on the date of posting. You should periodically review this Privacy Policy to ensure you are familiar with the most current version. Your use of the Service after the Effective Date posted above constitutes your acceptance of the updated Privacy Policy.

8. Accessing, Updating, or Deleting Your Personal Information

You may access, update, or delete your personal information by contacting us at admin@infinitepotential.com. We will make good faith efforts to resolve requests to correct inaccurate information except where the request is unreasonable, requires disproportionate technical effort or expense, jeopardizes the privacy of others, or would be impractical.

9. Contact Information and Privacy Questions

If you have any questions about this Privacy Policy, please contact us at: admin@infinitepotential.com.

Contact information

Infinite Potential
John E. Fetzer Memorial Trust
1240 West VW Avenue
Schoolcraft, MI 49087, USA
Infinitepotential.com
admin@infinitepotential.com